The Dig for Victory campaign was launched by the UK government during the Second World War to stop the nation going hungry. The present messages to be active & Eat5Aday have just lead to sales of vegetable seeds outstripping sales of flower seeds.

In World War 2 every man and woman in Britain was asked to keep an allotment, and to turn lawns and flower-beds into vegetable gardens.

The Dig for Victory effort

• provided much needed vegetables for families and neighbourhoods
• prevented starvation
• helped the war effort by freeing up valuable space for war materials on the merchant ships

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Now, the green revolution is driving the present Grow Your Own habit, and families are realising that vegetables produced at home

• taste better
• are good for the environment
• cheaper.

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2007 is the first year since the 2nd world war that sales of vegetable seeds have outstripped sales of flower seeds.Â
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